Marketing and internal communication for wellbeing programs
A Corporate Wellbeing Program is only successful when the external and internal communication is accurate. Internal communication is the decisive factor for the outcome of any wellbeing initiative because it impacts employee engagement. If this is successful, the corporate culture will benefit, performance will increase and the satisfaction of the employees, which is very important, will rise.
As experts from Joy Corporate, we know how to communicate appropriately and which channels work best for program announcements. Together we can develop a communication and marketing roadmap for your wellbeing program or we can take care of all communication for wellbeing programs for your company.
We offer the following communication and marketing services:
- Internal communication
- Intranet: Creation and ongoing support of an internal wellbeing site, e.g. Sharepoint
- Writing blog articles on general OHM themes to raise awareness of the topic.
- Blog articles about each event/ workshop for the internal blog
- Sending internal mailings: invitations to events and calendar invites
- Marketing
- Registration of all planned events/workshops on Eventbrite, the event platform where participants can register.
- Posting all events on your social media channels (Facebook, Instagram, Twitter, Linkedin, etc.) Advertising for the program, live posting during the events, and postings after the workshops, including images and film material
- Mailings to all employees regarding upcoming events
- Sending reminder mailings to participants
- Posters and flyers with the complete programs for your office to hand out during workshops
- Communication with participants: We are the people to contact for questions about the event, the organization, etc.
The communication is tailored to your company and corporate culture because only an individual solution is profitable. Without the commitment of the employees, the implementation of a corporate program is not possible. Only through adequate and coordinated communication will you achieve the desired success of an initiative.
We support you in analyzing, implementing, and communicating a successful well-being program.
Mara Schär
Corporate Wellness Specialist, CEO & Founder Joy Corporate GmbH